Lorena Morales is the Director of Global Digital Marketing Revenue Operations at JLL, a professional services firm that specializes in real estate and investment management and operates across more than 80 countries. Lorena talked us through why Marketing should be considered an extension of revenue operations and how RevOps plays a vital role in the success of the ABM initiative.

Olga Traskova holds the position of VP of Revenue Operations at BirdEye, a leading reviews software and messaging platform. Motivated by an insatiable curiosity regarding the intricacies of successful marketing operations and the critical need for alignment between marketing and sales, Olga strategically pursued a career in revenue marketing and revenue operations (RevOps). With an impressive track record spanning 15 years, she has amassed an extensive repertoire of expertise in RevOps, positioning her as an invaluable asset in the SaaS industry.

Semir is part of the Clari EMEA leadership team and is a passionate GTM leader with proven success of leading sales engineering teams and operations. Semir joined Clari in 2020 to help launch the EMEA region as part of Clari’s international expansion. He supported the growth of the company across the region by hiring and leading the presales team and other GTM team members. Prior to joining Clari he spent time at Accenture and Salesforce where he led digital transformation projects and worked in sales engineering across EMEA. Outside of Clari, Semir is passionate about advising startups and has recently launched his newsletter, More Value, dedicated to helping startup builders.