Strategies for Navigating Revenue Operations & Tech Stack Complexity: Enablement, Adoption, and Future Evolution
Download MP3Olga Traskova holds the position of VP of Revenue Operations at BirdEye, a leading reviews software and messaging platform. Motivated by an insatiable curiosity regarding the intricacies of successful marketing operations and the critical need for alignment between marketing and sales, Olga strategically pursued a career in revenue marketing and revenue operations (RevOps). With more than a decade of experience, Olga is spearheading the revenue operations function in BirdEye.
The latest episode of The Go-To-Masters Show features Olga, where we discuss:
- Managing the complexity of the Revenue tech stack, taking into account its enablement and adoption.
- Establishing an effective rhythm in the RevOps channel to facilitate a steady pipeline movement.
- Dealing with the challenges of building a RevOps team with limited guidance.
- Exploring the pivotal role of RevOps in supporting sales and forecasting during these turbulent times.
Creators and Guests
Guest
Olga Traskova
Olga Traskova holds the position of VP of Revenue Operations at BirdEye, a leading reviews software and messaging platform. Motivated by an insatiable curiosity regarding the intricacies of successful marketing operations and the critical need for alignment between marketing and sales, Olga strategically pursued a career in revenue marketing and revenue operations (RevOps). With an impressive track record spanning 15 years, she has amassed an extensive repertoire of expertise in RevOps, positioning her as an invaluable asset in the SaaS industry.
