Building a Holistic GTM Approach: Greg Coman on Strategies, Forecasting, and ABM
Download MP3Greg Coman is the Senior Manager of GTM Strategy & Analytics at Abnormal Security. Leveraging his learnings from the consulting space, he has crafted successful strategies in the cybersecurity domain. This episode of the Go To Masters Show features Greg, as he talks about:
- How he crafted a GTM strategy for Cybersecurity
- Devising new methodologies for forecasting sales
- A more granular approach to ABM
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