We host industry-thought leaders and experts who specialize in go-to-market (GTM) strategies to discuss effective approaches, share inspiring stories of execution and growth, and recount their personal success stories.

Latest Episodes

Shiv Walia on Why Bad Comp Plans Drive Attrition Faster Than Anything

Shiv Walia is the Director of Sales Compensation at A Place For Mom, leading comp strategy in the senior living industry. On this episode of the Go To Masters Show, he...

Burak Ciflikli on Why JotForm Survived 20 Years Without Investors

Burak Ciflikli is the Chief Operating Officer at JotForm, a bootstrapped online form builder celebrating its 20th anniversary with 35 million organizations in its user...

Melissa Ramirez on Why Shadow Accounting Means Reps Don't Trust You

Melissa Ramirez is the Director of Commission Operations at Cox Communications, where she leads a team supporting 3,000+ sales employees with 99.9% first-pay accuracy....

Darren Fay on Why Compensation Plans Are Art, Not Science

Darren Fay is the VP of Operations at Littera, one of the few full-service AI-native legal software companies. On this episode of the Go To Masters Show, he shares ins...

Benito Piuzzi on Why AI Is an Enhancer, Not the Puzzle

Benito Piuzzi is the Senior Vice President of Organization Strategy at Lakeview Loan Servicing. On this episode of the Go To Masters Show, he shares insights from scal...

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